Paul Currah - Wheely Cool - Branding, Brand Identity, Graphic Design for Print, Logo design


Wheely Cool



The Brief

Create a logo for an online retailer of ride-along toys for kids.

The Solution

The unifying feature of all of Wheely Cool’s products is the steering wheel – the object the kids interact with the most. Turned on its head, the steering wheel suddenly shows the emotional response kids have to Wheely Cool’s awesome products.