Paul Currah - Waitrose Thick & Creamy Yogurts - Graphic Design for Print, Packaging Design
Paul Currah - Waitrose Thick & Creamy Yogurts - Graphic Design for Print, Packaging Design
Paul Currah - Waitrose Thick & Creamy Yogurts - Graphic Design for Print, Packaging Design
Paul Currah - Waitrose Thick & Creamy Yogurts - Graphic Design for Print, Packaging Design
Paul Currah - Waitrose Thick & Creamy Yogurts - Graphic Design for Print, Packaging Design
Paul Currah - Waitrose Thick & Creamy Yogurts - Graphic Design for Print, Packaging Design
Paul Currah - Waitrose Thick & Creamy Yogurts - Graphic Design for Print, Packaging Design thumbnail
Paul Currah - Waitrose Thick & Creamy Yogurts - Graphic Design for Print, Packaging Design thumbnail
Paul Currah - Waitrose Thick & Creamy Yogurts - Graphic Design for Print, Packaging Design thumbnail
Paul Currah - Waitrose Thick & Creamy Yogurts - Graphic Design for Print, Packaging Design thumbnail
Paul Currah - Waitrose Thick & Creamy Yogurts - Graphic Design for Print, Packaging Design thumbnail
Paul Currah - Waitrose Thick & Creamy Yogurts - Graphic Design for Print, Packaging Design thumbnail

Client

Waitrose

Project

Thick & Creamy Yogurts

Design Agency

Carter Wong Tomlin

The Brief

Waitrose required packaging designs for their Thick & Creamy Yogurts range. The designs needed to reflect the mid level price point – not luxury, and not budget.

The Solution

Each flavour’s fruit was photographed on a homely and comforting table top, with the table cloth draping over the corner of the pack. Six years on, Waitrose are still using these packs.