Thick & Creamy Yogurts
Carter Wong Tomlin
Waitrose required packaging designs for their Thick & Creamy Yogurts range. The designs needed to reflect the mid level price point – not luxury, and not budget.
Each flavour’s fruit was photographed on a homely and comforting table top, with the table cloth draping over the corner of the pack. Six years on, Waitrose are still using these packs.
Paul Currah worked on this project as part of a team. © Carter Wong Tomlin