Paul Currah - Sainsbury's Soup - Packaging Design Idea, Graphic Design for Print
Paul Currah - Sainsbury's Soup - Packaging Design Idea, Graphic Design for Print
Paul Currah - Sainsbury's Soup - Packaging Design Idea, Graphic Design for Print thumbnail
Paul Currah - Sainsbury's Soup - Packaging Design Idea, Graphic Design for Print thumbnail

Client

Self initiated

Project

Sainsbury’s Soup

The Brief

Create an idea for packaging designs for a range of Sainsbury’s soups.

The Solution

A simple, graphic image of a steaming bowl of soup is used to unify the packaging range. The subtlety of the word ‘Soup’ hidden within ensures this is an idea that once engaged with, will be remembered.