ClientMacmillan Cancer Support
ProjectOnline brand campaign
The BriefBuild all digital assets for Macmillan Cancer Support’s online advertising campaign (copy and concept by Arthur London). Macmillan required 20 bespoke standard Flash ads (in Banner, Leaderboard, MPU, Skyscraper and Wide Skyscraper formats), along with multiple vendor specific Flash ads for AOL, Mail Online, MSN, Yahoo, AND, Zylom, Oggi Finogi, Spongecell and Video Initiatives. Macmillan also required screensavers and HTML emails to support the campaign. All creative needed to be crafted to Macmillan’s new brand identity guidelines, including an untested animation and drawing style.
The SolutionAll formats were designed and built from scratch, and were delivered within the tight timeframe to all vendors. Read the glowing feedback Paul Currah received from Macmillan Cancer Support on the Testimonials page.
© Paul Currah