London Planetarium Brand Identity
Create a brand identity for the London Planetarium.
Visiting the London Planetarium is an immersive experience, and feels as if you have been transported into space. Using the ‘P’ as a shortcut for the brand, iconic images of the cosmos are used as the negative space in the letterform. All applications of the brand – from stationery, carrier bags, signage, livery to ambient media – use the rich visual language of outer space to wittily let the visitor know that they truly have arrived at the final frontier.
© Paul Currah