Client
Deloitte
Project
DeepDive™ Visual Identity, Brochures, Giveaways and Microsite
Design Agency
The Partners
The Brief
Create a visual identity for Deloitte DeepDive™ – a training programme that combines brainstorming, prototyping and feedback loops merged into an approach that executives can use with teams to help develop solutions for specific business challenges.
The Solution
Participating in a DeepDive™ workshop is an intense and immersive experience. The idea of being deeply ‘immersed’ in the workshop was communicated metaphorically by taking everyday objects related to workshops and delightfully showing them unexpectedly immersed.
To convey the sense of collaboration that is so intrinsic to the DeepDive™ experience, a shoal of highlighters was used as the primary image on all DeepDive™ communications.
A range of DeepDive™ applications were created that adhered to the Deloitte brand guidelines, including a microsite, printed brochures and a facilitator’s guide. Giveaways at the DeepDive™ workshops themselves were diving themed; with pads of paper, pencils and water bottles playfully featuring a graphical depth gauge.
Paul Currah worked on this project as part of a team. © The Partners