Brand identity concepts for Anna Morgan



Wedding photographer Anna Morgan recently asked me to come up with some brand identity concepts, to show her how she could better stand out in a crowded marketplace. Anna wanted to be positioned to appeal mainly to her core demographic – young, middle-class women leading the planning of their big day.

Paul Currah Brand Identity for Anna Morgan

Idea 1 – Diamonds

Anna’s initials stacked on top of one another fortuitously form the gem most associated with weddings – a diamond. Re-using this diamond from the marque, a colourful pattern was then created that could be applied to all kinds of things Anna wanted to have made (DVD packages, stationery, tissue paper, tags, stickers etc).

Paul Currah Brand Identity for Anna Morgan
Paul Currah Brand Identity for Anna Morgan
Paul Currah Brand Identity for Anna Morgan

Idea 2 – Aperture

Using Anna’s first initial, the counter of the ‘a’ is used to create an aperture. A brightly coloured ink texture for the background gives the marque a more feminine and floral feel.

Paul Currah Brand Identity for Anna Morgan
Paul Currah Brand Identity for Anna Morgan
Paul Currah Brand Identity for Anna Morgan
Paul Currah Brand Identity for Anna Morgan

Idea 3 – Together

Anna’s initials come together (like a couple of newly weds) to form a simple, elegant marque. Inspired by fashion house brands, the marque can be repeated to form a pattern, potentially in a variety of chic colours.

Paul Currah Brand Identity for Anna Morgan
Paul Currah Brand Identity for Anna Morgan
Paul Currah Brand Identity for Anna Morgan
Paul Currah Brand Identity for Anna Morgan
Paul Currah Brand Identity for Anna Morgan
Paul Currah Brand Identity for Anna Morgan