Wedding photographer Anna Morgan recently asked me to come up with some brand identity concepts, to show her how she could better stand out in a crowded marketplace. Anna wanted to be positioned to appeal mainly to her core demographic – young, middle-class women leading the planning of their big day.
Idea 1 – Diamonds
Anna’s initials stacked on top of one another fortuitously form the gem most associated with weddings – a diamond. Re-using this diamond from the marque, a colourful pattern was then created that could be applied to all kinds of things Anna wanted to have made (DVD packages, stationery, tissue paper, tags, stickers etc).
Idea 2 – Aperture
Using Anna’s first initial, the counter of the ‘a’ is used to create an aperture. A brightly coloured ink texture for the background gives the marque a more feminine and floral feel.
Idea 3 – Together
Anna’s initials come together (like a couple of newly weds) to form a simple, elegant marque. Inspired by fashion house brands, the marque can be repeated to form a pattern, potentially in a variety of chic colours.